LIVE 09: Truth in Advertising

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This is not an official Lego product. Prepared a character from Lego. Http: / / www.geocities.com / transmetal_dedcat / Lego / legogoku.html http://www.mocpages.com/moc.php/20389 http://www.mocpages.com/moc .php/6832 Edit: I almost forgot to include one of the best references -- Http: / / Www.peeron.com/ All this has been the case, cross-references all the pieces known.

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need to advertise to get more people.?

Ok, i justed asked the question about our dental practice:

I work for a dental practice, and we recently opened up another office in a different location. We are having a slow start, getting patients in. Our office is in an office complex, and it is not seen by the road. We can not have a sign by the road, because we dont own the property. It is a beautiful modern office, and the patient we do get love us. But the question is, we need more ideas on how to advertise that we are back there, to get more patients. We are in a very big city, Jacksonville Fl. So we know it is not lack of people. Any idea will help. (Exclluding the phone book) Thanks

Some other questions/comments based on some answers. We are running a special. We can not have a sign, because it is not allowed, the property is not ours. We know the about radio, televison, and newspaper, we are trying to think "outside the box", stuff we can do. We are going to make up flyers to go around with. Any other ideas?

These are all some excellent suggestions, especially the blog answer. Since you posted in the search marketing threads, I'm going to stick to emarketing ideas.

1: Craigslist
Use craigslist to advertise your business, there are millions of people there daily who are looking for goods and services. There are lots of great ways of putting your name on Craigslist without looking spammy.

2: While setting up a blog is a great idea, it usually requires a significant amount of effort in keeping up new, fresh and relevant information on the blog. There's no question that if properly optimized, properly messaged and relevant to your audience, it will drive traffic to your office, it will require someone with decent writing skills to communicate.

3: Set up a microsite. This could be as shallow as 5-10 page, properly optimized for geographic targetting, or as large as you want it. The problem here is that for the keyword "jacksonville dentists" you have over 2 million competitors for those keywords. List and link your site with some of the top players in that field, superpages.com, jacksonville.doctoroogle.com, and get listed in official Jacksonville sites and neighborhood oriented sites that you can service.

4: Paid search
Google has geo-targetting for their paid search. You can set up a budget and spend money to get listed in their sponsored links. It shouldnt be too expensive, since you're hyper-focused.

5: Find city/ neighborhood social networking sites. I know that the city I live in has 2 social sites that residents, future residents and past residents are active in... buy ads, or participate in the forums and threads there.

I'm also assuming you dont have a huge marketing budget and you'll want something fairly inexpensive, scaleable, manageable and not work intensive.

Hope this helps.

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